Oral-B with the Seahawks

commercials
Written By Derek Johnson

Kai Films produced the Seattle segment of an Oral-B campaign featuring a Seattle Seahawks player and Blitz, the team’s mascot.

Project overview

Working with Saatchi & Saatchi for Oral-B, a Procter & Gamble brand, Kai Films managed the local production and created material for broadcast and social use.

Production approach

The assignment called for an efficient Seattle production that could work within a larger national campaign. Kai Films handled the local shoot and edit while keeping the creative, talent, and delivery requirements aligned.

Deliverables

  • Seattle campaign segment

  • Broadcast spot

  • Social assets

  • Voice-over production

Project details

Agency: Saatchi & Saatchi
Client: Oral-B / Procter & Gamble
Featured talent: Seattle Seahawks player and Blitz
Kai Films roles: Local production, filming, editing, and voice-over production

Need a regional production partner for a national campaign? Start a project with Kai Films.

Derek Johnson

I am a film producer, director, cinematographer, and sometimes writer.

I have a lifelong addiction to cameras, stories, and pizza. I am also known to go to unbelievable lengths to find a great cup of coffee.

I am known for creating powerful interviews that go really, really deep into storytelling and creative excellence in my cinematography. I am the founder of Kaifilms, a boutique film production company.

My first achievement in film production was documenting 9/11 in NYC, which led to 10 feature and 4 Emmy credits. I currently have several production films and an episodic true crime docuseries.

https://www.kaifilms.com