Washington State Department of Health Outreach Campaign Video

interviewthought leadership
Written By Derek Johnson

Kai Films produced this interview-led outreach video for the Washington State Department of Health.

Project purpose

Public-service communication must be accurate, approachable, and easy for an audience to understand. The project used a human voice to support the department’s outreach work and help its message connect beyond facts alone.

Production approach

The finished piece reflects Kai Films’ interview-centered approach: create a calm environment, keep the story focused, and use production craft in service of the speaker and the audience.

Outcome

The campaign video gave the department a concise, shareable way to communicate its public-health message through an authentic on-camera story.

Project details

Client: Washington State Department of Health
Format: Interview-led outreach campaign video
Production company: Kai Films

Need clear, trustworthy video for a public agency or community campaign? Talk with Kai Films.

Derek Johnson

I am a film producer, director, cinematographer, and sometimes writer.

I have a lifelong addiction to cameras, stories, and pizza. I am also known to go to unbelievable lengths to find a great cup of coffee.

I am known for creating powerful interviews that go really, really deep into storytelling and creative excellence in my cinematography. I am the founder of Kaifilms, a boutique film production company.

My first achievement in film production was documenting 9/11 in NYC, which led to 10 feature and 4 Emmy credits. I currently have several production films and an episodic true crime docuseries.

https://www.kaifilms.com