Washington State Lottery & Seattle Kraken Promotional Series

Kai Films managed production for Washington State Lottery and the Seattle Kraken’s “Time to Rise” promotional series, created for local television and social media.

The challenge

The production landed during one of the busiest periods of the year for Seattle film crews. Every unfilled local role risked requiring an out-of-town hire and adding travel costs to the budget.

Kai Films’ approach

Derek Johnson and Kai Films’ production partners drew on deep regional relationships to assemble an experienced Seattle team. Preproduction also required close coordination with a large art department, which constructed a life-size penalty box and installed it at four locations.

The production

Approximately 75 cast and crew members worked across principal photography. The team completed six promotional spots in two demanding shoot days while coordinating multiple locations, a substantial practical build, and the requirements of two major brands.

Deliverables

• Six promotional spots

• Local television campaign assets

• Social media campaign assets

Planning a multi-location commercial or branded series? Talk with Kai Films about production management.